Job Description

Position Summary
Develop and manage media buying across paid social for all Company brands across assigned regions. Make plans and execute to keep our company on the cutting-edge of paid social media strategy and community engagement. Support all International teams with a clear focus on campaign planning, campaign management, optimization and performance.
Primary Responsibilities
Create, manage and optimize advertising campaigns on social media platforms including Facebook, Instagram, TikTok, Twitter, YouTube, Snapchat and other networks. Lead the consolidated media buying process for international working with other departments team members.
Set and optimize bids at placement, ad set, device, geographic and other levels.
Leverage consumer insights, marketing data, and analytics to develop media strategies. Support planning and execution of key campaigns working with to local and regional marketing team on end-to-end management of biddable media campaigns.
Manage and pace campaign budgets on a routine basis to ensure efficient delivery of advertising spend and to ensure pacing towards campaign objectives and goals. Maintain media budgets and overall budget summaries for assigned campaigns
Actively test and analyze targeting, ad creative, landing pages, and placements to drive results, consolidate learnings and best practices across regions to improve efficiency and develop consistency in the way we go to market for all markets and brands.
Work with analytics manager to develop performance reports to measure, evaluate, and analyze campaign performance and provide recommendations and optimizations on an ongoing basis
Contribute to quarterly marketing reviews and other management-facing presentations that outline performance, insights from testing, and key strategic opportunities
Job Specifications
Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications, Computer Science or another related field.
Between 3-5 years of experience in digital marketing
Between 3-5 years of experience in media buying, programmatic advertising, agency, and Consumer Packaged Goods (CPG)
Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook.
Google Ads, Google Analytics, META Ads, Twitter (X) Ads.
Additional languages are a plus. Knowledge of programmatic and ability to set up private marketplace deal in Demand-side Platform (DSP) such as The Trade Desk, DV360, and Amazon is highly desirable. Stay current on digital industry trends and emerging platforms
Base Pay Range: USD $78,750 - USD $105,000 (+)

Job Tags

Work at office, Local area,

Similar Jobs

Crisis Connections, Inc.

Student Services Liaison — Homelessness & School Access Job at Crisis Connections, Inc.

...Hotels, motels, cars, parks, public spaces, abandoned buildings, bus or train stations. Transitional housing, emergency or domestic violence shelters. Doubled up with other families or relatives due to loss of housing or inability to find affordable housing. Students...

94 Old Short Hills Road

Pharmacy Technician Job at 94 Old Short Hills Road

...educational background, skills and professional experience. Job Overview: The pharmacy technician assists in the provision of pharmaceutical services under the direct supervision of the registered pharmacist. By performing the technical, clerical and manipulative...

Neuro Wellness Centers Of America

PART TIME Medical Front Desk Receptionist Job at Neuro Wellness Centers Of America

PART TIME Medical Front Desk Receptionist Location Coral Springs, FL : PART TIME PSYCHIATRY OFFICE FRONT DESK RECEPTIONIST PLEASE NOTE THAT THIS POSITION HAS SPECIFIC REQUIREMENT HOURS WHICH ARE FROM 830AM TO 3PM MONDAY THRU FRIDAY Front Desk Receptionist and Billing...

Rachel Contracting

Construction Laborer Job at Rachel Contracting

...Position Title: Construction Laborer Location: St Michael, MN Salary Interval: Union Scale Pay_Range: N/A Application Instructions... ...a Construction Laborer. Rachel Contracting is a specialty site-work contractor performing earthwork, demolition and utilities...

Institute for Justice

Associate Producer Job at Institute for Justice

...Institute for Justice is looking for a full-time in-houseportrait photographer anddocumentaryvideographer (referred to asAssociateProducerbelow)to join our award-winningproductionteamlocatedin the Washington DC area. TheAssociateProducerwill work...

Paid Social Media Manager Job at Monster Energy, Corona, CA

Q0lXSDM5eHUzRkNqdWNZWVA3K0pHT1RD